Pierce Transit

Pierce Transit print ad: "Seattle Express"Click me to play!
http://www.reallysmart.com/wp-content/uploads/2012/04/PierceTransit_NowRunning.mp3

We named it Seattle Express. Commuters called it The Sleeper of the Year. I-5 traffic is positively nightmarish. So for the first time in transit history, we helped drivers out from behind the wheel to comfy bus seats. Yawning, snoring, snoozing and reading their way from Tacoma to Seattle. All it took was the power of a good idea, a terrific product and an understanding of human nature. The message came via newspaper, radio, direct mail and, of course, transit to help Pierce Transit meet their first year ridership goal … in 3 just months.

Pierce Transit print ad: "Seattle Express"Click me to play!
http://www.reallysmart.com/wp-content/uploads/2012/04/PierceTransit_NowRunning.mp3
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